New partnership pairs JLab with NBA Ignite

New partnership pairs JLab with NBA Ignite

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Tech Brand hopes to support NBA Ignite players' journey to the NBA

NBA G League Ignite and JLab, a leading technology company and the No. 1 true wireless earbud under $100*, today announced a partnership that makes JLab the Official Audio Partner of Ignite.

NBA G League Ignite, part of the NBA G League, is a team dedicated to developing top young prospects in preparation for the NBA. The team includes high-profile players such as top 2023 NBA Draft prospect Scoot Henderson and Shareef O’Neal, son of former NBA great Shaquille O’Neal.

Limited Edition NBA Ignite Headphones

NBA Ignite Headphones

Featured Player: Shareef O'Neal

With a focus on developing innovative and authentic products, JLab’s marketing partnership with Ignite will provide the best wireless audio technology to Ignite fans and athletes. The wide-ranging collaboration will feature product at Ignite games, as well as digital, video and content brand integrations, in-arena exposure and more.

Scoot Henderson

Featured Player: Scoot Henderson

Throughout the season, Ignite’s players will showcase different styles of JLab’s headphones. In celebration of the marketing partnership, Ignite players received custom Ignite branded JLab Studio Pro Headphones, which fans can purchase at

NBA Ignite Headphones

“JLab has so much respect for NBA G League Ignite players and their journey to making it big in the NBA,” said Terra Teat, CMO of JLab. “JLab was once there also. In a highly competitive market, we worked to become the #1 true wireless brand under $100, and we are excited to support and help these talented players grow also.”

Ignite continues its season on Friday, Nov. 18 against the Salt Lake City Stars. The action tips off at 7 p.m. PT/10 p.m. ET at The Dollar Loan Center, and live on the NBA App and For complete game and national television schedules, visit


JLab imagines and delivers the personal technology products that consumers want. With our line of personal audio gear and office accessories, we’re innovating absolutely everything to make way better personal tech. Based in San Diego, we’ve been offering the right sound, the right features, and the right value since 2005. For more information visit

About NBA G League Ignite

NBA G League Ignite is a first-of-its-kind team dedicated to developing top young prospects in preparation for the NBA Draft. Based at The Dollar Loan Center in Henderson, Nev., the roster includes elite players who are eligible for the NBA Draft and players in the early stages of their professional basketball careers as well as NBA and NBA G League veterans who serve as mentors to the team’s young talent.  In addition to accelerated on-court development and competing for an NBA G League Championship, the team focuses on life skills training that includes financial literacy education, community service involvement and scholarship opportunities.

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