Jammin’ with Sam

Jammin’ with Sam

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"Sam Opoku's Musical Journey: The Inspiration Behind 'Little Things I Want' Featured in JLab's JBuds Mini Campaign"

In the world of music, there are stories that inspire, songs that resonate, and artists who bring a unique blend of culture and talent to the forefront. One such artist is Sam Opoku, a Ghanaian-American Afro soul/R&B sensation whose journey to musical success is nothing short of remarkable. His song "Little Things I Want" is center stage in JLab's latest product launch and campaign, starring the JBuds Mini, the smallest earbud ever.

The JBuds Mini

We partnered with Sam to create the song – which talks about the little things that make a relationship better – and we loved how it tied into the JBuds Mini story of being super small and still have meaningful technology. Check out the JBuds Mini Campaign Video here to witness the future of earbuds.

Sam Opoku: A Musical Journey of Resilience and Creativity

Sam Opoku's journey to musical stardom is as captivating as his soulful melodies. Born in Ghana and later immigrating to the United States with his family, Sam's story is one of perseverance and passion. His family's relocation to the U.S. was a result of his mother winning the visa lottery—a once-in-a-lifetime opportunity that they couldn't pass up.

Settling into a new culture and learning English was a challenge for young Sam, but he embraced it with determination. He picked up the language through recess conversations on the playground and Saturday morning cartoons, laying the foundation for his future as a songwriter and musician.

The Road to Musical Success

Sam Opoku's love for the arts blossomed as he became a two-time PoetryOutLoud champion during high school. This early exposure to the world of performance and expression ignited his passion for songwriting and music. After graduating from the music program at Grand Canyon University, he made the decision to pursue a full-time career as an artist.

Throughout his career, Sam has achieved significant milestones. His song "Yellow" was featured on the popular Netflix show, "Ginny & Georgia," marking a pivotal moment in his journey. He went on to sell out his first headline show at Valley Bar in Downtown Phoenix and performed at the Phoenix Suns' halftime show just one week later.

One of Sam's most notable accomplishments was his participation in a writing camp hosted by Grammy award-winning producer Rodney "Darkchild" Jerkins, known for his work with Beyonce and Michael Jackson. Sam also collaborated with influential figures in the music industry, including Northboi the Oracle and Yonni, and ventured into the EDM world through a partnership with Armada Music, founded by Armin Van Buuren.


A Unique Musical Fusion

Sam Opoku's music is a fusion of cultures and genres. He draws inspiration from artists ranging from Chance the Rapper and Lil Wayne to Frank Sinatra and Beethoven. His unique sound can be described as a blend of Khalid and Wizkid, infused with a touch of Andre 3000. With poetic lyrics and unforgettable melodies, Sam's music resonates deeply with listeners and promotes healing.

 Stay Tuned for an Exclusive Interview

Exciting news awaits as JLab CEO Win Cramer sits down for an exclusive interview with Sam Opoku. They will delve into the creation of "Little Things I Want," exploring the song's inception, Sam's mindset during production, and the profound connection between art and technology.

Connect with Sam Opoku

Stay up-to-date with Sam Opoku's latest endeavors by following him on social media:

TikTok: Sam's Viral TikTok

Instagram: Sam Opoku on Instagram

Spotify: Sam's Spotify Artist Page

Linktree: Sam's Linktree 

Website: Learn More About Sam Opoku

Sam Opoku's music is a testament to the power of art and storytelling. It bridges cultures, resonates with diverse audiences, and promotes healing through its soulful melodies and poetic lyrics. As Sam's journey continues, we can only anticipate more remarkable contributions to the world of music and technology. Stay tuned for an exciting future filled with innovation and inspiration.

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