Behind the Scenes: Fruity Pebbles x JLab

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For National Cereal Day (March 7), Fruity Pebbles is teaming up with JLab on a new way to rock with a capsule collection of earbuds and headphones for kids and cereal-loving adults to celebrate the launch of Fruity Pebbles CRUNCH’d.

New Fruity Pebbles CRUNCH’d has a rockstar shape that stays crunchy in milk. A commercial is in the works and some of the new gear JLab will have a cameo in the new Pebbles CRUNCH’d TV commercial when it hits the air. 


Fruity Pebbles and JLab felt like the perfect mash-up! Kids and kids at heart have long loved the flavors of Fruity PEBBLES – and JLab is the #1 kids’ headphone brand and #1 true wireless under $100*.

The limited time partnership also coincides nicely with the recent launch of new Pebbles CRUNCH’d cereal – which has rockstar shape and stays crunchy in milk. The headphones even get a cameo in the new Pebbles CRUNCH’d TV commercial – see if you can spot the drummer rocking them! Oh, and a sidenote – JLab’s Chief Product Officer is a huge cereal fan (often eats it for lunch at JLab headquarters) – so he was especially excited to jump into the project.


The collaboration will include custom colorways of their best-selling, tech-forward, and very affordable GO Air Pop earbuds for adults, and JBuddies Studio headphones for kids. 

Product details: 
GO Air Pop ($35), #1 true wireless earbud under $100*

  • 32+ hours of total playtime (including the case), 8 hours in each earbud (more than the similarly priced Skullcandy Dime and the much more expensive Apple AirPods 3rd gen)
  • Dual connect allows you to listen via either earbud as the other stays in the case to charge
  • The case is smaller than a credit card, and the earbuds are 15% smaller than JLab’s previous smallest set
  • Three sets of ear tips for a custom fit
  • Touch controls for volume adjustment, taking calls, skipping tracks, and more

JBuddies Studio wired kids headphones ($30): Volume-safe headphones for kids ages 6+.

  • Kid-safe volume limiter at 85db
  • Compact, folding design
  • Smooth-sliding metal adjustments and feather-light build
  • In-line universal mic with track control
  • Stainless steel headband with plush Memory Foam cushion
  • Fits ages 6+


*Source: The NPD Group/Retail Tracking Service, U.S., (Kids definition: sound limiting) (True wireless definition: U.S., band type: no wire/no band, based on unit sales, ASP under $100) for Annual 2022.

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