model
News

SI Swimsuit Runway Features JBuddies

Published -

Heads turned in Miami this weekend during the SI Swimsuit runway show for reasons other than the swimsuits. SI celebrated all women and we're personally stoked for Mara Martin while she walked down the runway breastfeeding her 5-month old daughter - who was rocking our JBuddies Folding Headphones to keep the noise down on her little ears!

 

Wow! WHAT A NIGHT! Words can’t even describe how amazing I feel after being picked to walk the runway for @si_swimsuit. Anyone who knows me, knows it has been a life long dream of mine. I can’t believe I am waking up to headlines with me and my daughter in them for doing something I do every day. It is truly so humbling and unreal to say the least. I’m so grateful to be able to share this message and hopefully normalize breastfeeding and also show others that women CAN DO IT ALL! But to be honest, the real reason I can’t believe it is a headline is because it shouldn’t be a headline!!! My story of being a mother and feeding her while walking is just that. Last night there are far more deserving headlines that our world should see. One woman is going to boot camp in two weeks to serve our country (sorry i don’t know your IG handle 🤦🏽‍♀️), one woman had a mastectomy (@allynrose), and another is a cancer survivor, 2x paralympic gold medalist, as well as a mother herself (@bren_hucks you rock) Those are the stories that our world should be discussing!!!! Just thinking about all that was represented there... I desperately need to give the most thanks to @mj_day for this. She supported me in what I did last night. Without her support this wouldn’t even be discussed!!!! She and the entire Sports Illustrated family are the most amazing and incredible team to have worked with. THANK YOU for letting all 16 of us be our true selves, strong beautiful women!!! Because of you, my daughter is going to grow up in a better world, where she will always feel this way!!!!!! Lastly, to every single woman that rocked that runway with me. Be proud. I know I am of you! You all have inspired me in ways unimaginable. I love you all!!! #siswimsearch

A post shared by Mara Martin (@_maramartin_) on

 

We're extremely proud of Mara and SI Swimsuit for showing how strong women are! Thanks Mara for choosing JLab to keep your little girls ears safe and her a happy baby!

model with baby and jbuddies

Shop our JBuddies here:

 

 
Back to blog

▼ Discover More ▼

Recent Articles

JLab Birmingham Bowl Set to Celebrate 20th Year on December 29 at Protective Stadium

June 3, 2026 BIRMINGHAM, Ala. — The 20th JLab Birmingham Bowl is set for Tuesday, December 29. Th...

Rise, Strike, Conquer: Introducing the New JLab Gaming Ecosystems

We’ve engineered three entirely new ecosystems, Daybreak, Midnight, and Nightfall, to ensure ever...

JLab Is Now the Official Audio Partner of Ghana Football Association

We're thrilled to announce that JLab is the Official Audio Partner of the Ghana Football Associat...

Jadin O'Brien: From the Track to the World Stage

Some athletes follow a straight line to the top. Jadin O'Brien took a different route and it led ...