From first-year starters to social media standouts with six-figure followings, JLab's athlete roster reflects the same philosophy behind its products: peak performance doesn't require a serious price tag.
THE PROGRAM BY THE NUMBERS
- 16 partner schools across 13 states and 6 major conferences — SEC, Big Ten, ACC, Big 12, Pac-12 & Big East
- JLab's 2026-2027 NIL class, 14 college football athletes across six conferences is the largest single-season college athlete program of any audio brand
- 14 athlete partnerships representing QBs, RBs, and WRs at every level of the spotlight
- Football coaches headsets across Indiana, Vanderbilt, UCLA, Virginia Tech, Duke and SDSU
- JLab Playmaker programs have produced back-to-back Heisman Trophy winners (Travis Hunter and Fernando Mendoza), national football champions (Ohio State and Indiana), and championship game MVPs (Will Howard and Fernando Mendoza)
- Schools with active athlete partnerships include Arkansas, Indiana, Miami, Ohio State, Oklahoma, SDSU, Vanderbilt, UCLA, Washington, Boise State, Texas A&M, Houston, and Virginia Tech
THE FOOTBALL PLAYMAKER ROSTER
- KJ Jackson - Quarterback, Arkansas
- Josh Hoover - Quarterback, Indiana
- Darian Mensah - Quarterback, Miami
- Bo Jackson - Running Back, Ohio State
- Isaiah Satenga III - Wide Receiver, Oklahoma
- Jayden Denegal - Quarterback, San Diego State
- Lucky Sutton - Running Back, San Diego State
- Blaze Berlowitz - Quarterback, Vanderbilt
- Nico Iamaleava - Quarterback, UCLA
- Desmond Williams Jr. - Quarterback, Washington
- Marcel Reed - Quarterback, Texas A&M
- Ethan Grunkmeyer - Quarterback, Virginia Tech
- Connor Weigman - Quarterback, Houston
- Maddux Madsen - Quarterback, Boise State
WHY IT MATTERS
JLab's college roster isn't built around one type of athlete, and that's the point. The lineup ranges from household names to rising players still writing their stories, from programs competing for national titles to mid-majors with passionate regional fanbases. That breadth is intentional.
"We believe peak performance sounds the same whether you're playing in front of 100,000 fans or building toward your first starting role. JLab is for everyone who competes at their peak, and this football roster proves it."
— Terra Teat, Chief Marketing Officer, JLab
JLab will be featured on sidelines through coaches headsets and TV-visible in-stadium signage, delivering millions of impressions per game across ESPN, Fox, CBS, ABC, and NBC. In-game experiences range from fan giveaways, in-game karaoke to being the DJ …... Every Saturday, JLab is in the shot.
