Jlab’s sports program is going global, and we couldn't be more excited about where we are landing first.
We're thrilled to announce that JLab is the Official Audio Partner of the Sydney Roosters, one of the most storied and celebrated clubs in the NRL. This partnership marks a major milestone for JLab's From the Lab to the Field sports program, expanding our presence beyond North America and into one of the world's most passionate rugby league communities.
JLab Goes Global
Since launching From the Lab to the Field, JLab has built partnerships across some of the most competitive sporting stages in the world, from the hardwood to the fairway, the racetrack to the gridiron. Now, we're bringing that same energy and commitment to the fans of the Sydney Roosters and the vibrant rugby league culture of Australia.
The Roosters aren't just a football club, they're an institution. With a legacy built on grit, athleticism, and a fiercely loyal fanbase, the Roosters represent exactly the kind of community JLab was made for. Tricolours in the stands, noise in the streets, and passion in every moment—that's the energy JLab audio is built to match.
What This Partnership Means for Roosters Fans
As the Official Audio Partner of the Sydney Roosters, JLab will be woven into the matchday experience and beyond. Here's what fans can look forward to throughout the season:
In-Stadium LED Branding
Keep your eyes on the screens at Allianz Stadium, JLab's presence will be front and centre on LED branding throughout match days, putting our audio right where the action is.
Behind-the-Scenes Social Content
We're going inside the Roosters. Expect exclusive behind-the-scenes content across JLab and Roosters social channels, from training ground access to locker room moments, powered by the audio gear the players and staff use every day.
Product Giveaways
Roosters fans, this one's for you. We'll be running product giveaways throughout the season, so you have the chance to get your hands on JLab gear and bring the sound home. Follow along on socials so you don't miss a drop.
And More to Come
This is just the beginning. Stay tuned for activations, fan experiences, and surprises rolling out across the season.
Audio For Every You—From the Tailgate to the Daily Commute
JLab has always believed that great audio shouldn't cost a fortune, and that belief fits right in with the spirit of rugby league. Whether you're rallying with mates before kick-off, tuned into the live call on your commute, or winding down with a post-match playlist, JLab has the audio to soundtrack every part of a Roosters fan's life, at a price that's just as accessible as it is essential.
From pumping up the pre-game tailgate with a JLab Epic Party Speaker to locking in with your JBuds Lux ANC on the way to work Monday morning, we have the right sound for every moment and every you.
"We're thrilled to partner with the Sydney Roosters as their Official Audio Partner—one of the most iconic names in rugby globally," said Terra Teat, Chief Marketing Officer at JLab. "For Roosters fans, JLab isn't just an accessory—it's essential. From wireless speakers at tailgates with mates to travel and working out, JLab has the right sound for every moment in the Chookpen's life. JLab delivers powerful sound at an accessible price so every fan can experience the game the way it deserves to be heard."
The Lab Has Left the Building
The From the Lab to the Field program was built on a simple idea: sport is life, and life deserves a great soundtrack. From the training pitch to the stadium to your living room couch, JLab is here for every moment that matters.
We're proud to stand alongside the Sydney Roosters and the millions of fans who bleed tricolours. This season, wherever you are, the sound is going to hit different.
Go Roosters. Let's get loud. 🐓
Shop JLab audio at jlab.com and follow us on social for the latest Roosters x JLab giveaways, content, and activations throughout the season.
