POWERING COLLEGE FOOTBALL
Saturdays hit different when the stadium roars. JLab is charging into the 2026–2027 college football season, standing alongside powerhouse athletics programs nationwide. The grind. The focus. The fourth-quarter grit. That's what drives them on the field, and it's what drives us in the lab. From athletes locking in before kickoff to fans losing their voices on third down, JLab is the soundtrack to every moment of the game.
JLAB PLAYMAKER ROSTER
New season. Fresh talent. This year's Playmaker Roster brings the energy from The Lab to the Field. Same obsession. Same relentless drive. These athletes push limits in their sport the way we push limits in sound.
Meet the standouts elevating the game, and our tech, this season:
- KJ Jackson - Quarterback, Arkansas
- Josh Hoover - Quarterback, Indiana
- Darian Mensah - Quarterback, Miami
- Bo Jackson - Running Back, Ohio State
- Isaiah Satenga III - Wide Receiver, Oklahoma
- Jayden Denegal - Quarterback, San Diego State
- Lucky Sutton - Running Back, San Diego State
- Blaze Berlowitz - Quarterback, Vanderbilt
- Nico Iamaleava - Quarterback, UCLA
- Desmond Williams Jr. - Quarterback, Washington
- Marcel Reed - Quarterback, Texas A&M
- Ethan Grunkmeyer - Quarterback, Virginia Tech
- Connor Weigman - Quarterback, Houston
- Maddux Madsen - Quarterback, Boise State
Building game-changing audio and building a football legacy demand the same thing: relentless work, zero compromise. JLab stands behind the athletes and programs who bring that fire, the grit, the skill, the thrill of the win. And it doesn't stop at football. JLab backs 50 exceptional athletes across every sport imaginable. See the full roster, and follow our blog and socials for an inside look at how they use JLab tech to level up their game.
JLAB BIRMINGHAM BOWL
Postseason. Two conferences. One sound. The JLab Birmingham Bowl brings the SEC face-to-face with the AAC or ACC, and when the stakes are this high, every hit, every roar, every snap deserves to be heard at its peak. This is college football at its rawest. We're just here to make sure you feel every second of it.
Catch it live on ESPN, December 29th.
GAME DAY, EVERY DAY
The season doesn't stop at one bowl game. You'll find JLab on sidelines and in stadiums all year, sharpening coach comms, powering the crowd, and giving athletes the edge that comes from hearing everything, clearly, when it counts. Wherever the game takes you, JLab is already there, powering the moments before the moment. This season, we're also growing the JLab Playmaker Roster. A new lineup of standout athletes repping JLab on and off the field. Consider this your heads-up: more names are coming, and they're worth watching.
Learn more about JLab's college sports partnership below.
