ATLANTA UNITED AND JLAB ANNOUNCE NEW PARTNERSHIP

No. 1 accessible true wireless brand in America to become Official Sound of Atlanta United; JLab to donate 500 sets of headphones to local Atlanta community

ATLANTA (Dec. 10, 2020) – Atlanta United today announced it has partnered with JLab, the No. 1 accessible true wireless brand in America. The partnership makes JLab the Official Sound of Atlanta United. JLab also just announced they extended their partnership as the official audio and microphone partner of Major League Soccer.

The wide-ranging partnership takes effect immediately and will include product integration across Atlanta United’s digital platforms and match day presentation. In addition, JLab will be donating 500 sets of headphones to local Atlanta communities, including Marietta YELLS!, Latin American Association, Parent’s Prosper, and Warrior Alliance.

“We’re excited to welcome JLab as a partner and look forward to working on collaborative projects for both the Club and our fans,” Atlanta United President Darren Eales said. “Our shared commitment to innovation along with their continued integration within MLS makes them the ideal organization to become the Official Sound of Atlanta United.”

The headphone distribution will help several in-need Atlanta communities during the holiday season. The donations will directly impact the following communities: students in Marietta YELLS! free-of-charge after-school program through service learning, students associated with the Latin American Association’s after school-program to assist in virtual learning, veterans across Georgia in the Warrior Alliance program and underserved residents of Atlanta’s Westside community through the Parent’s Prosper Winter Donation Drive.

“Like Atlanta United, JLab has built a brand and fanbase to become a top contender in our category,” said JLab CEO Win Cramer. “From their innovative stadium to accessible food choices, Atlanta United understands the modern sports consumer and we’re excited to work with such an inventive club.”

As part of JLab’s expanded partnership with MLS, it will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS™ FIFA League. Announced in December, as part of their league deal, JLab will also announce several new club partnerships in additional to Atlanta United for 2021. For more information on MLS and JLab, visit jlab.com/mls.

ABOUT ATLANTA UNITED

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,548), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.

ABOUT JLAB AUDIO

JLab is a leading personal audio company and #1 accessible True Wireless brand in America. Founded in 2005, JLab’s mission is to deliver high performance, innovative headphones and audio products at accessible prices to enhance how you GO through life. For more information visit www.jlab.com.


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